Neapolitan ice cream was first created in the nineteenth century by the Italians.
What they had come to realize was that if they used a combination of ice creams, they would have more people buy their product because their customers enjoyed getting a little bit of everything. They had realized that the key to their success was through variety.
With this analogy in mind, what variety of prospecting activities are you doing right now in order to grow your book of business? Are you relying on one “flavour” of prospecting, or are you using a combination of approaches to get appointments?
The prospecting landscape is littered with pitfalls and traps that claim many sellers. If you’re not careful, you may succumb to them as well.